Top 5 Social Apps Performance in Uruguay Q4 2021

During the fourth quarter of 2021, the top 5 social apps in Uruguay displayed diverse trends in weekly downloads, revenue, and active users. Here’s an overview of their performance based on Sensor Tower data.

TikTok saw a steady increase in weekly revenue, peaking at around $3.4K in mid-November and ending the year at approximately $2.8K. Weekly downloads fluctuated slightly, with a notable peak of 12.2K in mid-October and a year-end increase to 11.6K. Active users started the quarter at 669.9K, experienced a peak of 706.5K in mid-October, and closed the year at 666.1K.

Instagram maintained relatively stable weekly revenue, with minor fluctuations around $50-$80. Downloads peaked at 13K in mid-October, with a general trend of around 10K-11K throughout the quarter. Active users remained consistently around 1.5M, with minimal variation.

Facebook experienced significant revenue spikes, particularly in mid-November, reaching approximately $2K, and late November at around $2.2K. Downloads were quite stable, averaging around 8K-10K per week. Active users hovered around 1.7M, showing slight weekly fluctuations.

Likee - Short Video Community had a modest revenue performance, peaking at $524 in late October. Weekly downloads remained steady, averaging around 2.3K with a slight increase to 2.7K at the end of December. Active users showed minor variations, maintaining around 54K-57K throughout the quarter.

X displayed minimal revenue, with a small peak of $34 in late November. Downloads were relatively stable, averaging around 3K-4K weekly, with a slight increase to 3.8K at the end of December. Active users showed a consistent trend, starting at 438.7K and closing the year at 448.5K.

For more detailed insights, visit Sensor Tower.